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Toño Maya
Association member:
Film Director
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BIO
Since childhood, I have understood that looking is not the same as truly seeing: the way light filters through a window, how a pause in a conversation can carry more weight than an entire speech, or how the smallest gesture can alter the course of a story.
I collaborated with production companies such as Postal, Catedral Films, The Maestros, and Lemon Films before joining Central Films in 2009. There, beyond assisting in direction, I began contributing creative concepts that evolved into award-winning projects in both Mexico and abroad. Every production reinforced the idea that when the story is strong, distance disappears, and that a single well-crafted frame can speak in many languages at once.
Writing has always been my second home. I studied screenwriting at the CCC, was awarded The Series Lab scholarship in 2020, completed the “ABC of Showrunning” diploma at CENTRO, and graduated from the Content Development for Fiction Series program at Javeriana University. This journey was never about accumulating diplomas—it was about mastering not only the art of storytelling, but also the discipline of guiding a narrative from conception to completion.
On set, I work to ensure that every department feels essential. Listening to each collaborator, recognizing their strengths, and aligning them in service of the story is, for me, as crucial as creative vision itself. Attention to detail is not a matter of obsession, but of respect—for the audience, for the collective craft, and for the profession I choose every single day.
After more than a decade as a film director, creative, producer, and screenwriter, I continue to stand behind the camera with the same urgency as the day I began: to create something that reaches someone, anywhere in the world. Every frame I compose is a reminder that storytelling—like life—is built light by light, shadow by shadow, frame by frame.

Award Winner:
The Series Lab en el FICG 2020
— Bettina Abascal
Momentum Reps
Business Development
C. 305.776.6295
bettina@momentum-reps.com
US MARKET
MEX/LATAM
Executive Producer
C. + 52 55.3704.3041
raul@pezgordo.tv
— Raúl Villanueva
— Gabriel Velázquez
Executive Producer
M. + 52 55.5401.4377
gabrielv@freakscc.com
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